Our Story

Before launching Nüe Origin, Zach Wathen (CEO) was one of the most respected fashion photographers in Los Angeles, California. He and his team booked top-tier models and agencies, pulling in work from America’s top fashion cities. In 2013, a New York agency sought to sign on Zach and his team. Zach found himself at three days until fashion week with backstage passes to many of the main shows and VIP events. But at the Lord’s conviction, Zach left his business. Through Zach’s understanding of the industry, his abilities in art and design, and his business background, he founded Nüe Origin to see the arts reclaimed for God’s Kingdom and to use the arts to lead many to the Lord.

Zach used his time in the fashion industry to preach the Gospel to models, photographers, and agents, seeing some come to the Lord. Wanting to see the glory of God manifest in creative industries instead of secular values, Zach has developed programs and strategies to reach artists, creatives, photographers, and models with the Gospel. In addition, his strategies rethink the industry model, forming a new value-adding model that does not exploit creatives and models.

Despite working through Lyme’s disease and other health problems, Zach knows God’s power is made perfect in weakness. He will do whatever it takes to see this generation reached with the Gospel. He shares his testimony and vision in his book Where is Love?.

  Zach Wathen, CEO

Zach Wathen, CEO

  Editorial- Los Angeles, CA

Editorial- Los Angeles, CA

  Sam Diaz Campaign- Miami, FL

Sam Diaz Campaign- Miami, FL


Collaboration

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Zach Wathen and designer Jordan Elsey have spent the last five years developing Gospel-centered artwork to use as Nüe Origin’s foundation. By building a platform from which other artists can contribute, they founded Nüe Origin upon creative collaboration—something to which the Millennial generation gravitates.

Inspiration

The artwork featured here is from Nüe Origin’s One Body Movement. Inspired by 1 Corinthians 12:12–26, the One Body Movement invites young people to co-create canvases and murals that declare the unity and connection found in Christ

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